Product photography
The art of product photography at its core centers around the methodology of enticing the consumer so they feel compelled to make the product theirs. Tricks I've used in the past have included using glue for milk, dry ice for steam, hand carved fiberglass pumpkin to make a jack o' lantern in the middle of July, and believe it or not, I've even made boulders from paper grocery bags and some chicken wire. It looked so real the young model tried sitting on it. He came crashing down with the cutest, "I'm sorry" you've ever heard. The entire crew and parents had a good chuckle because you have to have fun after all. From clipping garments so they have the perfect fit to taping everything and anything possible, it's really all about trickery in order to make the product look good.
Enhancing a Product Photo
Outside of tricks, a good lens, and an eye for detail, to enhance your photos it comes down to lighting. Here are some example of elevating a normal product photo.
Compliant Product Photos
Today's market place for your product is more than brick and mortar and a website. You need to be compliant across all channels and that means making it look good on white
Featuring products for marketing
One of my biggest accomplishments in my career is being tasked with 30 blog post in 30 days. A feat that took a toll on me. It doesn't sound like that would be that hard but each day was a photoshoot, photo edit, graphic design, makeup application, costume mashup, and prop build. I was responsible for all of it. With the help of my team, some sleepless nights and several trips to thrift and craft stores we accomplished our goal, increased traffic and boosted sales.
